Executive Summary

Mar 2019
PROSPECTS
Energy drinks becomes more accessible

Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience.

Young and middle-income consumers promise strong sales growth

Pakistan is a growing consumer market. The country has seen an influx of brands and product varieties enter the mass market with the support of demographic, socioeconomic and retailing drivers.

Significant development anticipated in the forecast period

Over the forecast period, the focus is set to remain on increasing awareness of energy drinks and expanding distribution and the consumer base. New brands are expected to enter the fray following the latest launch, Mutant by Coca-Cola Beverages.

COMPETITIVE LANDSCAPE
PepsiCo dominates energy drinks with Sting

A major manufacturer of carbonates, PepsiCo, is the dominant player in energy drinks in Pakistan. The company has an inherent advantage in energy drinks, given its historic success and strong consumer loyalty in other beverage areas.

Red Bull lacks competitive advantages

The first major player in the category, Red Bull, has limited availability in towns and cities. Thus, it is perceived as a highly niche and luxury brand consumed only by affluent consumers.

Players look to packaging to increase consumption

Energy drinks companies have focused on increasing consumption through the introduction of packaging formats that are good for on-the-go consumption, such as easy to dispose of glass bottles and PET bottles. Going forwards, energy drinks players are expected to continue to see packaging as a way to increase consumption occasions and stimulate interest and usage.

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Energy Drinks in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in Pakistan?
  • What are the major brands in Pakistan?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in Pakistan?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in Pakistan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Energy Drinks in Pakistan - Category analysis

HEADLINES

PROSPECTS

Energy drinks becomes more accessible
Young and middle-income consumers promise strong sales growth
Significant development anticipated in the forecast period

COMPETITIVE LANDSCAPE

PepsiCo dominates energy drinks with Sting
Red Bull lacks competitive advantages
Players look to packaging to increase consumption

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

A young consumer base presents huge growth opportunities
Demand for clean and safe water boosts bottled water
Growth in juice and diet carbonates driven by rising health consciousness
International players dominate soft drinks
Growth in soft drinks set to remain strong over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources