Energy drinks is an emerging segment and has potential for further constant value and volume growth over the forecast period. Therefore, the outlook is very positive.
Negative press in terms of the high sugar content and increasing health awareness in Cameroon could be a barrier to growth in energy drinks over the forecast period. To continue on its upward trajectory, energy drinks will need to realign and innovate.
The dynamics of the energy drinks market in Cameroon have changed significantly over the last decade and this change is still ongoing, Previously, the imported brands Red Bull and Monster dominated were the only brands available, with the drinks only accessible to higher consumers and mainly sold through supermarkets. However, the competitive landscape has completely changed over the last ten years, with local players Source du Pays and Brasseries du Cameroun, with their respective brands Reaktor and XXL, now dominating.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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