After a lockdown period during which citizens stayed at home and minimised social contact, the roll-out of the vaccination programme during 2021 served to reduce fear and the full re-opening of society in 2022 boosted energy drinks volume and value sales. Socialising at private parties, the opening of nightclubs, and the resumption of music and cultural activities and festivals provided a boost to sales of energy drinks in both on-trade and off-trade channels.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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