Despite already dominating energy drinks, Red Bull Krating Daeng (TC Pharmaceutical) remains active in terms of releasing new products and brands to sustain its share. The brand has introduced new flavour innovations, such as a concoction of cold brew coffee and energy drink in its regular range, and collaborated with medicated confectionery brand Halls XS to launch zero sugar mentholyptus and watermelon flavours in its reduced sugar range.
Sports nutrition brands have introduced caffeinated energy gels that compete with energy drinks with similar functions. In terms of Nutri-Grade, caffeinated energy gels, such as those from Pure Sports Nutrition, are largely in grade B, with lower sugar content per serving, while incumbent energy drinks brands are in grade D for classic and flavoured options.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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