In line with consumer health awareness growing, more consumers are making efforts to follow a balanced diet and limit the amount of sugar they consume. This is also impact energy drinks, with more Greeks shifting away from regular energy drinks towards low-calorie, low-sugar, and sugar-free options.
The re-opening of the market at the tail end of the pandemic has resulted in Greek people spending more time out-of-home and on-the-move. As such, this is creating lucrative growth opportunities for energy boosting products as consumers try to keep up with their hectic pace of life.
Although energy drinks are set to remain amongst the best performing categories in the forecast period, a key challenge for manufacturers is that energy boosting claims are growing in significance across multiple soft drinks categories. Such claims are becoming more prevalent in juice, RTD coffee as well as bottled water where functional waters are under the spotlight of developments.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!