Following robust rises in 2022 energy drinks is facing a positive outlook over the forecast period. Unemployment levels are anticipated to fall as economic activity expands, creating a favourable environment for growth in energy drinks.
Rising health consciousness will persist over the forecast period, with more Filipinos increasingly aware of the content of the products they are consuming. Energy drinks have historically had a bad reputation in terms of health, yet the increase in functionalities, such as greater focus and immunity-boosting properties, could enable energy drinks to reposition themselves healthier soft drinks alternatives.
While energy drinks is dominated by Cobra and Sting, economic recovery and an anticipated rise in disposable incomes will create space for premiumisation trends to increase their impact. In 2022 Red Bull and Monster Energy are two brands with premium positioning in terms of pricing, relative to the leaders Cobra and Sting.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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