The outlook is rosy for energy drinks over the forecast period, with very healthy current value and volume growth predicted. The growing number of people involved in sports will sustain sales for energy drinks, with consumers using the drinks to fuel their sporting activities or exercise.
While energy drinks have a bad reputation in many countries, due to their high amounts of both sugar and caffeine, this is not true to the same extent in Costa Rica and the outlook is positive over the forecast period. All the same, the increasing health and wellness trend could hamper volume sales somewhat, as consumers choose healthier options.
Products with more natural ingredients’ claims and no sugar formulations with see growth over the forecast period. A broader base of mid and higher socioeconomic groups is anticipated to continue gaining interest in adopting products that boost energy and help achieve a stronger mental focus but which have fewer damaging effects on their health.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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