Energy Drinks in Costa Rica

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in Costa Rica?
  • To what extent are health considerations impacting consumption of Energy Drinks in Costa Rica?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Costa Rica?
  • Which are the leading brands in Energy Drinks in Costa Rica?
  • What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
  • How are products distributed in Energy Drinks in Costa Rica?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contraction of consumer income coupled with the slowdown in previously hectic lifestyles lowers demand and consumption opportunities for energy drinks in 2020
Players turn to promotional campaigns to incentivise demand in 2020
Value for money positioning provides opportunities for mass-oriented brands

RECOVERY AND OPPORTUNITIES

As consumers resume busier lifestyles, demand will be driven by healthier offerings, with a particular focus on sugar contents expected in the forecast period
Natural ingredients and formulations present strong developmental opportunities
Millennial consumers will remain the key drivers, but efforts to incentivise higher per-capita consumption will expand the potential consumer base over the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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This report originates from Passport, our Energy Drinks research and analysis database.

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