Energy Drinks in South Africa

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in South Africa?
  • To what extent are health considerations impacting consumption of Energy Drinks in South Africa?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in South Africa?
  • Which are the leading brands in Energy Drinks in South Africa?
  • What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
  • How are products distributed in Energy Drinks in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade closures impacts energy drinks heavily in 2020, but off-trade sales record strong growth
High visibility and new product development enable Coca-Cola to maintain its lead in energy drinks
Smaller players to gain traction with offer of lower priced energy drinks

RECOVERY AND OPPORTUNITIES

Complex factors will lead to an uncertain landscape in energy drinks across the forecast period
Changes in consumer behaviour pose challenges for on-trade growth in energy drinks
Greater scrutiny for energy drinks likely to lead to increased activity in reduced energy drinks

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in South Africa
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Energy Drinks research and analysis database.

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