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Learn moreFeb 2021
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On-trade consumption of energy drinks was significantly impacted by lockdown, which saw bars and clubs, popular outlets for consumption of energy drinks, close entirely in spring and face restrictions on customer numbers thereafter. Social distancing measures coupled with constraints on household expenditure also had a notable impact on on-trade sales.
Coca-Cola South Africa (Pty) Ltd strengthened its leadership of energy drinks in current value terms in 2020, thanks to its popular brands Power Play and Monster Energy and their respective reduced sugar variants, Power Play Sugar-Free and Monster Energy Zero. The international player also recently launched Coca-Cola Energy, which contains caffeine from naturally derived sources, in addition to guarana extracts and B vitamins.
Smaller players continued to gain traction within energy drinks as consumers gravitated towards more affordable products. Brands such as Reboost from SoftBev (Pty) Ltd, Dragon from Kingsley Beverages Pty Ltd and Score from Chill Beverages International (Pty) Ltd all continued to attract consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Energy Drinks in South Africa market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.