Changing consumption habits since the COVID-19 pandemic, notably with the higher prevalence of remote working leading to consumers partaking of energy drinks more frequently at home, are expected to continue driving growth in off-trade sales over the forecast period.
Energy drinks is expected to face an increased challenge from other drinks categories, being those which offer energy-boosting products – notably functional bottled water, RTD coffee, and RTD tea which uses natural ingredients such as guarana, maté and matcha. In spring 2022, Rivella AG entered the RTD tea category with the launch of Enertea, which can compete against energy drinks thanks to its high caffeine content, and it is available in three flavours – cascara, guayusa and maté.
New brands are likely to continue entering energy drinks in Switzerland, as the category becomes more diverse. New product launches are likely to target more specific energy needs based on different types of activities, including online gaming, exercise, study, or work, through the use of specific ingredients, notably plants, minerals, and vitamins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!