In Switzerland, consumers’ appetite for energy drinks shows no sign of diminishing as sales continued to increase in 2018. The fast-paced lifestyles of Swiss consumers, the importance they place on physical exercise and rising incomes across the country all continued to drive demand for this functional soft drink.
Reduced sugar energy drinks posted stronger growth than their regular counterparts in both value and volume terms in 2018. With the rise of occasions associated with energy drinks consumption, consumers seem to be paying more attention to their sugar intake, thus energy drinks with “zero” or “sugar-free” labels are growing in popularity.
Although the energy drinks category continued to grow in 2018, consumers are having lingering doubts about the ingredients in traditional energy drinks and so are looking for more natural options. The rise in plant-based stimulant drinks (such as mate, matcha or guarana) in neighbouring countries is putting pressure on the Swiss market to introduce new options and leave behind chemical-based energy ingredients such as taurine.
Red Bull remained the clear leader in energy drinks in 2018, followed by Valora Holding and private label, with new smaller players not yet posing a significant threat to their positions. Red Bull’s ongoing success can be largely attributed to strong promotional activities.
Valora, with its leading product ok.-, maintained second position in energy drinks in 2018, followed by private label in third place, with both attracting younger generations and more price-sensitive consumers.
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Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.