Energy drinks faces a prosperous period in Lithuania continue to see robust retail volume and value growth in the years ahead. The category is still in its growth phase with products in all price segments, from the premium Red Bull through to various private label options from major players such as Iki.
Zero sugar options will remain key to growing energy drinks sales in Lithuania during the forecast period, impacting several soft drinks categories including energy drinks. The pandemic has raised health and wellness concerns and the high levels of sugar in energy drinks makes consumers wary.
Red Bull will continue to dominate the premium energy drinks segment in Lithuania, as thus far there are no significant competitors to rival the brand at the top end. Some attempts to expand the definition of energy drinks is being seen, such as the Club-Mate energy drink with mate tea in glass bottles.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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