The entry of new brands such as Amper will bring greater dynamism to the category in the forecast period as consumers will have more options to choose from. Plastic-bottled energy drinks have seen strong growth in the review period; however, this growth in volume has come at cost as price wars drove down unit prices to as little as 50 cents.
Energy drinks have a functional benefit but are also considered a ‘trendy’ lifestyle choice in Ecuador. With the main players investing in mass media and niche entrants sponsoring sporting events or bars, energy drinks are a part of popular culture, which will help drive growth in the forecast period.
The launch of Vive 100 Cero will attract new consumers into energy drinks, who were previously put off by the high calorie or sugar content. The number of Ecuadorians that actively choose to consume less sugar is still very small in Ecuador but it is increasing, and this will be an important trend that energy drinks need to focus on in the coming years.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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