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Country Report

Energy Drinks in

Energy Drinks in Ireland

24 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health concerns grow around energy drinks

Energy drinks enjoyed growing consumer demand in Ireland in 2017, notably for mixing with spirits. Health authorities are increasingly concerned about the unexplored health effects of energy drinks.

Public health authorities consider “red light” for sugar content

Safefood’s findings in its study of the leading sugar-containing energy drinks in Ireland put energy drinks in the “red light” category of the traffic light system, meaning that they are classified as high sugar content products. The adverse publicity surrounding the sugar tax and the increased focus of Irish and European health authorities on energy drinks will have a moderating effect on value sales growth over the forecast period as consumers become increasingly aware of possible adverse health effects due to the caffeine and sugar content.

Online marketing particularly important

Most energy drinks in Ireland have more than one official social media account. A single brand may have multiple Facebook accounts, YouTube channels, Twitter accounts and millions of followers.

COMPETITIVE LANDSCAPE

Increasing competition

The longer-term competitive environment may be adversely impacted by a ban on the sale of energy drinks and proposed restrictions. For now, it remains dynamic.

On-trade increasingly important to gain share

Despite growing concerns among Irish public health authorities over the association between binge drinking and on-trade energy drinks, sales remain a key battleground for share. The younger generations of Irish consumers, particularly men aged 18-24, are prone to mix energy drinks with alcohol.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Ireland?
What are the major brands in Ireland?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Ireland?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Ireland - Category analysis

HEADLINES

PROSPECTS

Health concerns grow around energy drinks

Public health authorities consider “red light” for sugar content

Online marketing particularly important

COMPETITIVE LANDSCAPE

Increasing competition

On-trade increasingly important to gain share

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health concerns grow around energy drinks

Public health authorities consider “red light” for sugar content

Online marketing particularly important

COMPETITIVE LANDSCAPE

Increasing competition

On-trade increasingly important to gain share

Samples

Overview

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Table of Contents

Energy Drinks in Ireland - Category analysis

HEADLINES

PROSPECTS

Health concerns grow around energy drinks

Public health authorities consider “red light” for sugar content

Online marketing particularly important

COMPETITIVE LANDSCAPE

Increasing competition

On-trade increasingly important to gain share

CATEGORY DATA

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

APPENDIX

Fountain sales in Ireland

SOURCES

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