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Country Report

Energy Drinks in

Energy Drinks in Ireland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Association with binge drinking a concern

Ireland has a huge problem with binge drinking, particularly among males aged 18-30 years.

Both caffeine and sugar are targeted by health authorities

The Irish health authorities have separately targeted caffeine consumption as a serious issue for public health.

Boots and Aldi ban sale of energy drinks to under-16s

In January 2018 Aldi announced plans to ban the sale of energy drinks to anyone under 16 years old.

COMPETITIVE LANDSCAPE

Big brands continue to dominate

Despite increasing competition from niche products, long-established brands continued to dominate the category in 2018.

NPDs reflect regulatory environment

Given the large amount of negative publicity surrounding energy drinks in Ireland in 2018, it is no surprise that new launches were reflective of the regulatory environment.

Leading brands battle for online share

Given the target demographics for energy drinks, it is not surprising that internet retailing sales are increasing and social media is very important for promotion.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Ireland?
What are the major brands in Ireland?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Ireland?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Ireland - Category analysis

HEADLINES

PROSPECTS

Association with binge drinking a concern

Both caffeine and sugar are targeted by health authorities

Boots and Aldi ban sale of energy drinks to under-16s

COMPETITIVE LANDSCAPE

Big brands continue to dominate

NPDs reflect regulatory environment

Leading brands battle for online share

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

A better than expected year for soft drinks

Sugar, caffeine and plastic are in the spotlight

Consumer loyalty and product innovation help local brands succeed

NPDs reflect the regulatory environment

A bright outlook overall for the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Energy Drinks in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Association with binge drinking a concern

Both caffeine and sugar are targeted by health authorities

Boots and Aldi ban sale of energy drinks to under-16s

COMPETITIVE LANDSCAPE

Big brands continue to dominate

NPDs reflect regulatory environment

Leading brands battle for online share

Samples

Overview

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Table of Contents

Energy Drinks in Ireland - Category analysis

HEADLINES

PROSPECTS

Association with binge drinking a concern

Both caffeine and sugar are targeted by health authorities

Boots and Aldi ban sale of energy drinks to under-16s

COMPETITIVE LANDSCAPE

Big brands continue to dominate

NPDs reflect regulatory environment

Leading brands battle for online share

CATEGORY DATA

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

A better than expected year for soft drinks

Sugar, caffeine and plastic are in the spotlight

Consumer loyalty and product innovation help local brands succeed

NPDs reflect the regulatory environment

A bright outlook overall for the forecast period

MARKET DATA

APPENDIX

Fountain sales in Ireland

SOURCES

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