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Learn moreMar 2019
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Ireland has a huge problem with binge drinking, particularly among males aged 18-30 years.
The Irish health authorities have separately targeted caffeine consumption as a serious issue for public health.
In January 2018 Aldi announced plans to ban the sale of energy drinks to anyone under 16 years old.
Despite increasing competition from niche products, long-established brands continued to dominate the category in 2018.
Given the large amount of negative publicity surrounding energy drinks in Ireland in 2018, it is no surprise that new launches were reflective of the regulatory environment.
Given the target demographics for energy drinks, it is not surprising that internet retailing sales are increasing and social media is very important for promotion.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Energy Drinks in Ireland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.