The forecast period is expected to see dynamic growth of energy drinks, with double-digit volume growth expected to be seen in both the off-trade and on-trade channels. Flavour innovations will deliver more sophisticated products to consumers developing the mainstream and economy segments.
The competitive status quo is expected to remain the same over the forecast period, with local leaders driving trends and capturing consumers’ attention with low price points and strong brand heritage. Local player Avrora Ltd is well recognised in energy drinks since its brand is widely distributed and it offers affordable prices.
Reduced sugar energy drinks are expected to remain niche in Azerbaijan in the forthcoming years. Consumers have a low awareness of the negative health impact of sugar consumption, which will stifle demand in the coming years.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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