Energy drinks is expected to continue recording strong and stable growth over the forecast period. This is likely to be mainly driven by brand extensions within reduced sugar energy drinks and growing consumer interest in new functional products.
Energy drinks is a dynamic category with strong growth opportunities, making it the best performing category in soft drinks in the forthcoming years. Aside from new novelties, further growth will be driven by the arrival of new consumers as it still remains a niche product with a limited target audience in 2022.
There are ongoing debates within government in Sweden on the possible introduction of regulation on caffeinated products, with there being concerns around the potential health implications from consuming products such as energy drinks. There has been particular concern around the potential harm to children who regularly consume energy drinks and this could eventually lead to age restrictions on sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!