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Learn moreDec 2020
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Although regulations and limitations were not as strict in Sweden as in neighbouring countries, and on-trade facilities remained open to the public, on-trade volume and value growth is predicted to record a double-digit decline in 2020. Many consumers remained wary of socialising in public, specifically in crowded bars and clubs where energy drinks may have been sold.
Despite the outbreak of COVID-19 in 2020, many players continued with planned launches of new products, focusing on extension ranges. Energy drinks sales are largely driven by new edition launches, with some players estimating that editions drive up to 50% of all sales.
Red Bull is set to retain its lead of the landscape in 2020, offering both Red Bull and Red Bull Zero. However, despite its lead, Red Bull is third and fourth-placed on the brand landscape, and in 2020, the high-price points of the player will lead to a double-digit decline in growth for Red Bull, with share lost.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Energy Drinks in Sweden market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.