Energy drinks and high-caffeinated drinks including coffee were removed from all schools from primary to secondary schools from September 2018, according to a special law implemented by the Ministry of Food and Drug Safety. This special law was enacted in order to protect children’s health having been exposed to the potential dangers of high-caffeinated drinks.
Limited opportunities for marketing activities and promotion represents one of the biggest challenges facing energy drinks in South Korea. Therefore, energy drinks depend on heavy price promotion to increase sales and sports sponsorships for exposure to the public.
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Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.