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Country Report

Energy Drinks in

Energy Drinks in South Korea

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy drinks returns to healthy growth in 2016 and 2017

Energy drinks returned to growth in 2016, and this continued in 2017, after struggling with a drastic decline earlier in the review period. This was caused by negative publicity due to claims of such products containing ingredients which are harmful to health.

Growth is set to continue in the forecast period

Energy drinks is set to see a constant volume and value increase over the forecast period, mainly because it turns out that the caffeine content of coffee is higher than that in energy drinks. Reducing the negative publicity will mean the younger generation feel free to buy such products.

COMPETITIVE LANDSCAPE

Lotte Chilsung dominates energy drinks

Lotte Chilsung Beverage consolidated its lead in energy drinks in 2017, whilst Coca-Cola Korea attempted to catch it. With strong brand power and wide distribution, Lotte’s Hot 6 brand dominated energy drinks over the review period.

Marketing and price promotions are expected in the forecast period

Hot 6 is a giant brand which is likely to retain its dominance over the forecast period, whilst Monster will carry out aggressive marketing to expand its share. Red Bull will focus on more media exposure and price promotions in convenience stores, appealing to millennials.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in South Korea?
What are the major brands in South Korea?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in South Korea?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in South Korea - Category analysis

HEADLINES

PROSPECTS

Energy drinks returns to healthy growth in 2016 and 2017

Growth is set to continue in the forecast period

COMPETITIVE LANDSCAPE

Lotte Chilsung dominates energy drinks

Marketing and price promotions are expected in the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks enjoys healthy growth in 2017, thanks mainly to bottled water

Climate change increasingly impacts soft drinks

Lotte Chilsung strongly influences soft drinks across categories

Premiumisation and beauty benefits appeal to sophisticated consumers

Soft drinks gears up for significant growth over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in South Korea

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Executive Summary

New Report Guarantee

PROSPECTS

Energy drinks returns to healthy growth in 2016 and 2017

Growth is set to continue in the forecast period

COMPETITIVE LANDSCAPE

Lotte Chilsung dominates energy drinks

Marketing and price promotions are expected in the forecast period

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Overview

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Table of Contents

Energy Drinks in South Korea - Category analysis

HEADLINES

PROSPECTS

Energy drinks returns to healthy growth in 2016 and 2017

Growth is set to continue in the forecast period

COMPETITIVE LANDSCAPE

Lotte Chilsung dominates energy drinks

Marketing and price promotions are expected in the forecast period

CATEGORY DATA

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks enjoys healthy growth in 2017, thanks mainly to bottled water

Climate change increasingly impacts soft drinks

Lotte Chilsung strongly influences soft drinks across categories

Premiumisation and beauty benefits appeal to sophisticated consumers

Soft drinks gears up for significant growth over the forecast period

MARKET DATA

APPENDIX

Fountain sales in South Korea

Trends

SOURCES

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