Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Energy Drinks in

Energy Drinks in South Korea

Dec 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Work and study from home policies drive growth of energy drinks in 2020

Already experiencing notable demand prior to the pandemic, supported by consumers’ increasingly busy, stressful lifestyles, energy drinks in South Korea was given a further boost in 2020. Work and study from home policies introduced after the emergence of COVID-19 were the core growth driver for the category’s performance, resulting in a notable upturn in off-trade volume and current value growth, while demand through on-trade significantly declined.

Health and wellness trends less influential on development of energy drinks in South Korea

While health and wellness is impacting a number of soft drinks categories such as juice in South Korea, energy drinks, like carbonates, is less influenced by these trends, as consumers who purchase energy drinks, including the younger generation aged 10-30 years, are less concerned, and specifically choose these products for their functionality. Price, taste and caffeine content are therefore the three major indicators for South Koreans, while sugar content is not always the first factor to be considered in the purchase decision.

Lotte Chilsung Beverage remains dominant leader of energy drinks in 2020 but loses notable share to Coca-Cola

Lotte Chilsung Beverage remained the dominant leader of energy drinks in South Korea in 2020. The company benefits from strong brand awareness of its signature energy drink brand, Hot 6, in addition to being supported by a nationwide strong logistics and retail network.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in South Korea?
What are the major brands in South Korea?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in South Korea?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Energy Drinks in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Work and study from home policies drive growth of energy drinks in 2020

Health and wellness trends less influential on development of energy drinks in South Korea

Lotte Chilsung Beverage remains dominant leader of energy drinks in 2020 but loses notable share to Coca-Cola

RECOVERY AND OPPORTUNITIES

Shift towards on-trade in 2021 before return to greater normalisation for off-trade in terms of demand from 2022

Energy drinks sees opportunity from “Corona Blue”

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Energy Drinks in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Work and study from home policies drive growth of energy drinks in 2020

Health and wellness trends less influential on development of energy drinks in South Korea

Lotte Chilsung Beverage remains dominant leader of energy drinks in 2020 but loses notable share to Coca-Cola

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Energy Drinks in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Work and study from home policies drive growth of energy drinks in 2020

Health and wellness trends less influential on development of energy drinks in South Korea

Lotte Chilsung Beverage remains dominant leader of energy drinks in 2020 but loses notable share to Coca-Cola

RECOVERY AND OPPORTUNITIES

Shift towards on-trade in 2021 before return to greater normalisation for off-trade in terms of demand from 2022

Energy drinks sees opportunity from “Corona Blue”

CATEGORY DATA

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in South Korea

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports