Despite predictions for a dip in retail volume sales in 2023, overall demand for energy drinks is expected to remain significantly higher than pre-pandemic levels with growth returning from 2024 onwards. Growth through the smaller on-trade channel on the other hand, is set to be more dynamic, partly driven by consumption of these drinks through nightclubs and bars.
Consumers’ efforts to halt or reduce sugar intake could provide a boost to water-based caffeinated drinks. Woongjin Food launched Victoria Energy, a caffeinated carbonated bottled water extension to its Victoria range in 2021.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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