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Country Report

Energy Drinks in

Energy Drinks in Estonia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Energy drinks gets a boost in 2020, as popularity among younger consumers grows

Energy drinks recorded strong growth in off-trade current value and volume terms in 2020, with greater total volume sales than seen during the review period. This was despite plummeting on-trade performance as foodservice outlets and sports facilities closed during the COVID-19 pandemic.

Coca-Cola and Red Bull steal the limelight thanks to global recognition and heavy investment in promotional activities

Coca-Cola HBC Eesti AS continued to lead sales in energy drinks in Estonia in 2020, thanks to its Monster Energy brand. Red Bull GmbH’s eponymous brand ranked a close second, however, narrowing its main rival’s lead.

Leading players invest in new products to attract consumers

Players in energy drinks continue to focus on introducing innovative flavours in order to maintain consumer interest. For example, A Le Coq recently launched a new Dynami:t energy drink with coffee flavour, which contains natural caffeine as well as vitamins B6 and B12, pantothenic acid and biotin, while second-ranking player Red Bull recently introduced a new flavour for its Red Bull Summer Edition, Kiwi-Apple.

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Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Estonia?
What are the major brands in Estonia?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Estonia?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Energy drinks gets a boost in 2020, as popularity among younger consumers grows

Coca-Cola and Red Bull steal the limelight thanks to global recognition and heavy investment in promotional activities

Leading players invest in new products to attract consumers

RECOVERY AND OPPORTUNITIES

Energy drinks will get a boost when on-trade outlets reopen, but unhealthy image poses a serious challenge

Energy drinks continue to be heavily promoted to younger people

Scope for local players to meet demand for healthier energy drinks

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Energy Drinks in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Energy drinks gets a boost in 2020, as popularity among younger consumers grows

Coca-Cola and Red Bull steal the limelight thanks to global recognition and heavy investment in promotional activities

Leading players invest in new products to attract consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Energy Drinks in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Energy drinks gets a boost in 2020, as popularity among younger consumers grows

Coca-Cola and Red Bull steal the limelight thanks to global recognition and heavy investment in promotional activities

Leading players invest in new products to attract consumers

RECOVERY AND OPPORTUNITIES

Energy drinks will get a boost when on-trade outlets reopen, but unhealthy image poses a serious challenge

Energy drinks continue to be heavily promoted to younger people

Scope for local players to meet demand for healthier energy drinks

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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