Energy drinks is set to witness an acceleration of retail volume and value sales in the coming forecast period. Consumer demand will continue to normalise with the full resumption of social activities in the post-pandemic period.
Reduced sugar energy drinks is set to be the fastest growing energy drinks category over the forecast period. This growth will be a direct result of the health and wellness trend which is set to entice more consumers towards reduced sugar energy drinks brands in the coming years.
Red Bull GmbH will remain the leading player in energy drinks in 2022 due to the popularity of its namesake brand amongst younger generations. The company holds over half of off-trade value share.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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