Executive Summary

Mar 2019
PROSPECTS
Excise taxes impact consumer choice and purchasing behaviour

Energy drinks witnessed a decline in volume sales as a direct result of taxes implemented in October 2017. However, habit persistence will mean, so while it energy drinks has become a more expensive option, loyal consumers will continue to indulge in the product with lower frequency of purchase.

Cross category shifts becoming the norm

Reduced sugar variants are still relatively new in energy drinks and a “better” variant is counterintuitive to the category. However, there are supermarket imports that are increasingly tending towards healthy messaging.

Healthier alternatives on the rise

Flavoured carbonated water or carbonated beverages and with fresh juice are alternatives that are challenging the category. Within energy drinks, taste variants will continue to be within the taste profile offered by Red Bull due to the threat of veering away from what consumers expect from an energy drink.

COMPETITIVE LANDSCAPE
Economy brands grow due to downtrading

Burn and Power Gold gained off-trade volume share within a declining category. Energy drinks is predicted to experience some downtrading as consumers become accustomed to the new prices.

Healthy variants being added to portfolios

Energy drinks manufacturers, as also witnessed in carbonates, are addressing consumer demand for healthier variants. Reduced sugar is being introduced in addition to zero sugar.

Red Bull continues to lead brand share

Red Bull continued to lead energy drinks in both off-trade value and volume terms in 2018. The brand has good penetration and is well known amongst local consumers.

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Energy Drinks in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in United Arab Emirates?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in United Arab Emirates?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Energy Drinks in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Excise taxes impact consumer choice and purchasing behaviour
Cross category shifts becoming the norm
Healthier alternatives on the rise

COMPETITIVE LANDSCAPE

Economy brands grow due to downtrading
Healthy variants being added to portfolios
Red Bull continues to lead brand share

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Roll out of taxes poses challenge to players
The search for healthier beverages
Different leaders for volume and value sales
New product development continues to be driven by consumer demand for healthier products
Positive indicators expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources