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Country Report

Energy Drinks in

Energy Drinks in the United Arab Emirates

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy drinks consumption set to decline sharply due to price hikes

The new excise tax imposed on energy drinks in late 2017 caused prices to rise dramatically, and immediately had a negative impact on consumption in the category. Whereas many consumers of carbonates have adapted to similarly steep price hikes by buying larger pack sizes or multipacks, these options are not always available to energy drinks consumers.

Health-orientated products expected to gain popularity

Media reports and warnings from government authorities and various NGOs are making consumers in the United Arab Emirates increasingly conscious of the potentially negative health effects of energy drinks. During the review period, this led more manufacturers and retailers to start offering health-orientated energy drinks products that contain natural ingredients like acai and guarana and feature claims such as “no taurine”, “no caffeine” or “reduced sugar” on their packaging.

Healthy alternatives pose increasing challenge for energy drinks

Product types such as flavoured carbonated bottled water and carbonates made with fresh juices are perceived as healthy alternatives to energy drinks, and pose a growing challenge to the category. Over the forecast period, energy drinks manufacturers will continue to respond to such threats by adding fruit and cocktail-inspired flavour variants to their ranges in an effort to attract new consumers.

COMPETITIVE LANDSCAPE

Red Bull continues to lead but loses ground to competitors

Red Bull remained the leading brand in energy drinks in off-trade volume and value sales terms in 2017. However, it continued to lose ground to competitors such as Power Horse and Vitaene C.

Energy drinks players add healthier variants to their portfolios

Similar to their counterparts in carbonates, energy drinks manufacturers are increasingly attempting to address changing consumer demands by offering healthier products, including reduced sugar and sugar-free variants. During the review period, the Monster Energy range saw the addition of new products infused with ginseng, as well as the launch of Monster Juice, which has a fruit juice content of 30%.

New excise tax likely to encourage trading down in energy drinks

Following recent price hikes arising from the new excise tax imposed in 2017, energy drinks is expected to witness trading down by consumers over the forecast period. Red Bull, Monster Energy and Power Horse are all likely to be negatively affected by this trend, as they are relatively expensive as compared to other brands such as Power Gold.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in United Arab Emirates?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Energy drinks consumption set to decline sharply due to price hikes

Health-orientated products expected to gain popularity

Healthy alternatives pose increasing challenge for energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead but loses ground to competitors

Energy drinks players add healthier variants to their portfolios

New excise tax likely to encourage trading down in energy drinks

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in the United Arab Emirates

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Executive Summary

New Report Guarantee

PROSPECTS

Energy drinks consumption set to decline sharply due to price hikes

Health-orientated products expected to gain popularity

Healthy alternatives pose increasing challenge for energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead but loses ground to competitors

Energy drinks players add healthier variants to their portfolios

New excise tax likely to encourage trading down in energy drinks

Samples

Overview

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Table of Contents

Energy Drinks in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Energy drinks consumption set to decline sharply due to price hikes

Health-orientated products expected to gain popularity

Healthy alternatives pose increasing challenge for energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead but loses ground to competitors

Energy drinks players add healthier variants to their portfolios

New excise tax likely to encourage trading down in energy drinks

CATEGORY DATA

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

APPENDIX

Fountain sales in the United Arab Emirates

Trends

SOURCES

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