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Country Report

Energy Drinks in

Energy Drinks in the United Arab Emirates

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Price hikes and rising health awareness curb demand for energy drinks

As was the case with sports drinks, declines in energy drinks off-trade volume and current value sales in 2020 were attributable to a combination of rising health-consciousness among consumers and dramatic price hikes imposed over the review period following the introduction of excise tax of 100% and VAT of 5%. Whilst energy drinks became more price-competitive in 2020 after the introduction of an excise tax of 50% on all other types of beverages with added sugar in the United Arab Emirates, demand for energy drinks continued to decline in 2020 in off-trade volume and current value terms.

Health-oriented products continue to gain popularity

Supermarket imports featuring claims such as “no taurine”, “reduced sugar” and “no caffeine” on packaging labels continued to gain ground in energy drinks in 2020. In particular, these products proved increasingly attractive to younger urban consumers seeking healthier alternatives to traditional energy drinks brands such as Red Bull and Monster.

Red Bull remains the leading brand despite declining sales

Red Bull remained the top brand in energy drinks in off-trade value and volume sales terms in 2020. The brand enjoys a strong early mover advantage and is synonymous with energy drinks in the minds of many consumers.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in United Arab Emirates?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price hikes and rising health awareness curb demand for energy drinks

Health-oriented products continue to gain popularity

Red Bull remains the leading brand despite declining sales

RECOVERY AND OPPORTUNITIES

Downward trend should be tempered by consumer loyalty

Health and wellness expected to remain a focal point for innovation

Brand differentiation efforts likely to increase as competition intensifies

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Energy Drinks in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Price hikes and rising health awareness curb demand for energy drinks

Health-oriented products continue to gain popularity

Red Bull remains the leading brand despite declining sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Energy Drinks in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price hikes and rising health awareness curb demand for energy drinks

Health-oriented products continue to gain popularity

Red Bull remains the leading brand despite declining sales

RECOVERY AND OPPORTUNITIES

Downward trend should be tempered by consumer loyalty

Health and wellness expected to remain a focal point for innovation

Brand differentiation efforts likely to increase as competition intensifies

CATEGORY DATA

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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