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Country Report

Energy Drinks in

Energy Drinks in Canada

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hectic lifestyles provide fuel for growth of energy drinks

Increasing busier lifestyles of Canadians has driven them to search for fast energy replenishment for on-the-go consumption, which is the fundamental reason for energy drinks’ success. While the category may gradually approach maturity, the growth is still more upbeat than many other soft drinks.

New product development and marketing efforts remain active

Robust growth in energy drinks has attracted rising investment, in terms of marketing and new product development, from both existing and new players over the review period. Red Bull attempted to add a natural image to its brand and launched a Green Edition variant, which incorporates kiwi flavour first in the US in early 2017 and in Canada soon after.

Potential regulatory changes could restrict sales

In December 2016, many regulatory amendments related to food labelling, including non-alcoholic beverages, were announced by Health Canada. These amendments intend to make it easier for consumers to tell the nutritional value of and make comparison between similar products, including regulating serving sizes, adding the percentage daily value for total sugars in the Nutrition Facts table and disclosing and grouping of sugar-based ingredients in list of ingredients.

COMPETITIVE LANDSCAPE

Red Bull Canada Ltd, Coca-Cola Ltd and PepsiCo Beverages Canada lead energy drinks

The fast-growing category of energy drinks is dominated by three players, namely Red Bull Canada Ltd, Coca-Cola Ltd and PepsiCo Beverages Canada. Red Bull remains steadfast in its premium positioning and has initiated price increases several times in the last three years of the review period, which largely impacted its volume sales.

Niche brands focus on clean and natural energy

While a sizeable share remains under control of the leading three players, smaller players are thriving in niche segments, particularly those related to clean and natural energy. Montreal-based GURU Energy, for example, is a leading brand in organic beverages and has taken a stronghold in areas such as Quebec as well as expanding distribution across Canada.

Imported brands are exploring Canada

While domestic players brace themselves for competition, imported brands are also making inroads. 28 Black from Luxembourg-based Splendid Drinks AG has been expanding its distribution in Canada since 2015, and Epuri, a brand from Austria, started to be distributed, mainly in Montreal in early 2016, by Burgundy Energy Inc.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Canada?
What are the major brands in Canada?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Canada?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Canada - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles provide fuel for growth of energy drinks

New product development and marketing efforts remain active

Potential regulatory changes could restrict sales

COMPETITIVE LANDSCAPE

Red Bull Canada Ltd, Coca-Cola Ltd and PepsiCo Beverages Canada lead energy drinks

Niche brands focus on clean and natural energy

Imported brands are exploring Canada

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Products offering unique and interesting experience continue to enjoy superior growth

Efforts to revitalise stagnating categories experience little success

While smaller brands thrive in niche soft drinks, major players and brands focus on pricing and distribution

New product development concentrates on healthier and more interesting experience for consumers

Modest overall growth ahead

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Hectic lifestyles provide fuel for growth of energy drinks

New product development and marketing efforts remain active

Potential regulatory changes could restrict sales

COMPETITIVE LANDSCAPE

Red Bull Canada Ltd, Coca-Cola Ltd and PepsiCo Beverages Canada lead energy drinks

Niche brands focus on clean and natural energy

Imported brands are exploring Canada

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Overview

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Table of Contents

Energy Drinks in Canada - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles provide fuel for growth of energy drinks

New product development and marketing efforts remain active

Potential regulatory changes could restrict sales

COMPETITIVE LANDSCAPE

Red Bull Canada Ltd, Coca-Cola Ltd and PepsiCo Beverages Canada lead energy drinks

Niche brands focus on clean and natural energy

Imported brands are exploring Canada

CATEGORY DATA

Soft Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Products offering unique and interesting experience continue to enjoy superior growth

Efforts to revitalise stagnating categories experience little success

While smaller brands thrive in niche soft drinks, major players and brands focus on pricing and distribution

New product development concentrates on healthier and more interesting experience for consumers

Modest overall growth ahead

MARKET DATA

APPENDIX

Fountain sales in Canada

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