Over the forecast period, energy drinks will likely face many challenges as a whole. As Canadians return to their pre-pandemic purchasing patterns, consumption is shifting back to the foodservice channel from retail.
Perrier, a leading brand in carbonated bottled water, entered the energy drinks category with the launch of Perrier Energize in 2021 in Canada, a drink that is positioned as organic and plant-based. This is another move from the brand to get into adjacent categories, the previous being Perrier & Juice.
One of the largest threats to energy drinks is its negative perception amongst consumers, especially amid the rising health and wellness trend. This could lead to further restrictions in its distribution.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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