Energy Drinks in Peru

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in Peru?
  • To what extent are health considerations impacting consumption of Energy Drinks in Peru?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Peru?
  • Which are the leading brands in Energy Drinks in Peru?
  • What potential exists for multinational or domestic soft drinks companies to expand in Peru?
  • How are products distributed in Energy Drinks in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in Peru - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Switch to home working creates a new consumption occasion
Focus remains on the energy-boosting qualities of products
Home-made cocktails add further momentum to energy drinks

PROSPECTS AND OPPORTUNITIES

Pricing strategies set to come under focus
Focus on natural ingredients set to continue
Opportunities remain for the expansion of energy drinks in a post-COVID-19 world

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Energy Drinks

  • Regular Energy Drinks
  • Reduced Sugar Energy Drinks

Energy Drinks

These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Energy Drinks research and analysis database.

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