Sales of energy drinks dropped sharply in 2020 as Peru introduced a range of COVID-19 measures which resulted in consumers being confined to their homes for long periods. However, as consumers adapted to the new normal producers of energy drinks have focused on new consumption occasions within the context of the switch to teleworking.
Despite Peruvians becoming increasingly health focused, in terms of what they eat and drink, consumers tend to opt for energy drinks that provide the biggest energy boost rather than those that are health-focused. This is largely due to the fact that energy drinks are targeted at younger consumers groups, such as students or young professionals, who are known for enjoying busy, active lifestyles.
The reopening of on-trade outlets supported a return to growth for energy drinks through this channel in 2021. Nevertheless, sales remained below pre-COVID-19 levels with many consumers still limiting their social engagements due to health and economic concerns.
The political, economic and health situation remains uncertain in Peru and it is expected that at least in the short term many consumers will continue to exercise caution in their spending. As such, producers of energy drinks may need to address their pricing strategies if they are to deliver volume gains over the forecast period.
Since the adoption of Peru’s new Labelling Law in mid-2019 consumers have become increasingly conscious of what goes into the products they consume. As such, consumers are increasingly seeking out products which use natural ingredients, with this trend expected to feed into energy drinks over the forecast period.
Sales of energy drinks are expected to increase over the forecast period as consumers are allowed to return to their increasingly busy lifestyles. Consumers are likely to seek to improve their performance at work as economic activities resume and many will likely turn to energy drinks to help them achieve this.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page