Sales of energy drinks are expected to see solid growth over the forecast period, as consumers return to their pre-pandemic lifestyles, including the resumption of team sports and exercise. Consumers are also likely to seek to improve their performance at work, while students will look for a stamina boost as they return to their face-to-face classes.
As a result of the pandemic, Peruvian consumers are more aware of their health, which has a direct impact on the products they choose to consume. As such, consumers are increasingly seeking out products which use natural ingredients, with this trend expected to feed into energy drinks over the forecast period.
In September 2021, Arca Continental launched a new non-cola carbonate with added maca and camu flavour, the latter of which is a fruit native to the Peruvian Amazon. Apart from tapping into the trend towards natural and local ingredients, this new development represents a big step in soft drinks, as it creates a space for brands outside of energy drinks to compete under the claim of providing vitality to consumers.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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