Energy drinks will continue to see rapid and robust growth over the forecast period, with industry players and retailers convinced that both supply and demand will remain high, maintaining persistent double-digit rises. Multi-packs will become more prevalent as the forecast period progresses.
The rise in demand for energy drinks in Finland has led to heightened concern about their effect on children and young consumers, prompting debate about the feasibility of introducing age-based restrictions on their sale and consumption. The National Institute of Health and Welfare (THL) recommends a ban on selling energy drinks to children under the age of 15, though as yet there are no solid signs that such limitations are likely to implemented.
One potential threat that is particularly to the big, more well-known players is the limited shelf space at stores. As new products are being launched continuously, limited shelf space means decreasing space for major players.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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