In volume terms the outlook for energy drinks is that the category will hit the ceiling of its overall potential. There have been signs that the category will see further value growth because of premiumisation and the strong position of the branded players in the category.
Energy drinks will face multiple challenges over the coming years, with one of the most important being the potential of new legislation. The country is facing continued calls to curb the sales of energy drinks to teenagers either through retailers self-regulating or through legislation.
Thanks to the launch of Rockstar Energy, Vrumona is likely to become a strong second-ranked player in the energy drinks category. Vrumona already has a notable presence in soft drinks and the company is used to challenging dominant players in other categories.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!