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Energy Drinks in Nigeria

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in Nigeria?
  • To what extent are health considerations impacting consumption of Energy Drinks in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Nigeria?
  • Which are the leading brands in Energy Drinks in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in Energy Drinks in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in Nigeria - Category analysis

KEY DATA FINDINGS

Lucozade leads energy drinks giving Suntory Beverage & Food Nigeria Ltd a strong competitive advantage
Frisson launches new Power Black premium energy drink
Carbonated products account for highest proportion of sales
Stronger growth path ahead for energy drinks
Economic and legal issues pose threat to sales
Economic recovery to fuel on-trade sales growth
Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Soft Drinks in Nigeria - Industry Overview

2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Fountain sales in Nigeria

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Energy Drinks

  • Regular Energy Drinks
  • Reduced Sugar Energy Drinks

Energy Drinks

These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.

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This report originates from Passport, our Energy Drinks research and analysis database.

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