Collaborations have always allowed businesses to reach a wider consumer base and acquire additional commercial opportunities. As a result, players in energy drinks, particularly domestic firms, have now identified opportunities to expand their business by co-branding with other prominent brands to create new products.
Sports drinks is becoming more segmented with players focusing on renewing their brand image and altering their communication strategies to target different consumers. This is a strategy that more companies in energy drinks are likely to focus on, with e-sports players likely to be a particularly attractive target.
With consumers becoming increasingly health conscious and looking to lead healthier lifestyles, the demand for energy drinks with a reduced sugar/zero sugar formulation is likely to grow. However, reformulating these products to reduce/remove the sugar content may be insufficient to remove the unhealthy image attached to energy drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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