Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Energy Drinks in

Energy Drinks in Thailand

21 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The narrow consumer base limits growth

Energy drinks saw a slowdown in off-trade current value and volume growth in 2017, with this trend expected to continue over the forecast period. Low-income consumers and blue-collar workers view these as affordable drinks to help them replenish their energy and fulfil their daily tasks.

Consumers’ health-consciousness limits growth

Consumers’ health-consciousness was another factor limiting the performance of energy drinks in 2017, and this will continue in the forecast period. Negative publicity about the high sugar content and stimulants in energy drinks surfaced at the end of the review period.

Changes needed due to the sugar tax

The implementation of a sugar tax in 2017, which consisted of an ad valorem tax and a tariff for soft drinks with a sugar content of 6g and above per 100ml, will make it necessary for companies to relook at their formulations in the forecast period. The sugar tax is also set for revision every two years over 2017-2023, which will see consumers having to bear the burden if manufacturers decide to pass the costs on to them; further affecting the performance of energy drinks in the forecast period.

COMPETITIVE LANDSCAPE

The competition intensifies

Osotspa, Carabao Tawandang and TC Pharmaceutical Industry, the top three players in energy drinks, accounted for most off-trade value sales in 2017. This was a strong barrier to the entry of new players over the review period.

TC Pharmaceutical Industry launches health and wellness variants

With energy drinks facing a significant slowdown in off-trade value and volume growth during 2017, manufacturers had to seek new ways to stimulate growth. For instance, TC Pharmaceutical Industry launched Ready Black and Ready Pink to target young male and female consumers respectively.

New launch Volt highlights its fortification

Another significant launch was Volt by Ajethai, which was launched in 300ml PET bottles in early 2017, followed by a 215ml version in late 2017. Volt contains zinc, ginseng and goji berries, in addition to B vitamins, to raise consumers’ mental alertness in their daily lives.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Thailand?
What are the major brands in Thailand?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Thailand?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Energy Drinks in Thailand - Category analysis

HEADLINES

PROSPECTS

The narrow consumer base limits growth

Consumers’ health-consciousness limits growth

Changes needed due to the sugar tax

COMPETITIVE LANDSCAPE

The competition intensifies

TC Pharmaceutical Industry launches health and wellness variants

New launch Volt highlights its fortification

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The narrow consumer base limits growth

Consumers’ health-consciousness limits growth

Changes needed due to the sugar tax

COMPETITIVE LANDSCAPE

The competition intensifies

TC Pharmaceutical Industry launches health and wellness variants

New launch Volt highlights its fortification

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Energy Drinks in Thailand - Category analysis

HEADLINES

PROSPECTS

The narrow consumer base limits growth

Consumers’ health-consciousness limits growth

Changes needed due to the sugar tax

COMPETITIVE LANDSCAPE

The competition intensifies

TC Pharmaceutical Industry launches health and wellness variants

New launch Volt highlights its fortification

CATEGORY DATA

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Thailand

Trends

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports