Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Energy Drinks in

Energy Drinks in Thailand

24 pages, Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy drinks weathers healthy living trend better than most categories

While the sugar tax and rising health-consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the same factors. This was largely due to sustained demand among blue-collar workers in labour-intensive roles and those who drive for a living, as these groups regularly consume energy drinks for their stimulant effect.

Millennials become a new target group for energy drinks

Faced with increasing maturity and a relatively narrow core base, several players in energy drinks have recently sought to broaden the appeal of the category. For example, the latter part of the review period saw the introduction of a number of premium variants aimed at mid-to-high-income consumers who only purchase energy drinks occasionally.

Health set to be a focal point for innovation

The sugar tax implemented in Thailand in late 2017 is progressive, meaning the higher the sugar content of the product, the greater its tax burden. Moreover, the tax is due to be increased every two years until 2023.

COMPETITIVE LANDSCAPE

Osotspa remains the clear leader in 2018

Osotspa Co maintained a commanding lead in energy drinks in off-trade value terms in 2018. This was mainly due to the strength of its M-150 brand, though the company also offers the Shark and Magnum brands.

Carabao targets millennials with launch of Carabao CAN Green Apple

Carabao’s launch of Carabao CAN Green Apple in 2018 was backed by an aggressive marketing campaign that coincided with the FIFA World Cup. This campaign, entitled “Sawasdee World Cup, Get Lucky with Carabao”, saw the company give away cash prizes worth a total of THB3 million over the duration of the tournament.

Amway brand XS Zero enters energy drinks

Another notable launch in energy drinks in 2018 was that of XS Zero, which was introduced by Amway (Thailand) Ltd in September. Targeted at young adults with active lifestyles, this brand is packaged in a stylishly-designed metal beverage can and available in two flavours, Cranberry Grape Blast and Citrus Blast.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Thailand?
What are the major brands in Thailand?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Thailand?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Energy Drinks in Thailand - Category analysis

HEADLINES

PROSPECTS

Energy drinks weathers healthy living trend better than most categories

Millennials become a new target group for energy drinks

Health set to be a focal point for innovation

COMPETITIVE LANDSCAPE

Osotspa remains the clear leader in 2018

Carabao targets millennials with launch of Carabao CAN Green Apple

Amway brand XS Zero enters energy drinks

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising health-consciousness constrains demand for soft drinks in 2018

New sugar tax fuels price hikes in several categories

Producers adjust their strategies as competition intensifies

Health concerns have a major influence on new product development

Despite challenges, outlook for soft drinks remains positive overall

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Energy Drinks in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Energy drinks weathers healthy living trend better than most categories

Millennials become a new target group for energy drinks

Health set to be a focal point for innovation

COMPETITIVE LANDSCAPE

Osotspa remains the clear leader in 2018

Carabao targets millennials with launch of Carabao CAN Green Apple

Amway brand XS Zero enters energy drinks

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Energy Drinks in Thailand - Category analysis

HEADLINES

PROSPECTS

Energy drinks weathers healthy living trend better than most categories

Millennials become a new target group for energy drinks

Health set to be a focal point for innovation

COMPETITIVE LANDSCAPE

Osotspa remains the clear leader in 2018

Carabao targets millennials with launch of Carabao CAN Green Apple

Amway brand XS Zero enters energy drinks

CATEGORY DATA

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising health-consciousness constrains demand for soft drinks in 2018

New sugar tax fuels price hikes in several categories

Producers adjust their strategies as competition intensifies

Health concerns have a major influence on new product development

Despite challenges, outlook for soft drinks remains positive overall

MARKET DATA

APPENDIX

Fountain sales in Thailand

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports