Energy Drinks in Thailand

January 2022
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in Thailand?
  • To what extent are health considerations impacting consumption of Energy Drinks in Thailand?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Thailand?
  • Which are the leading brands in Energy Drinks in Thailand?
  • What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
  • How are products distributed in Energy Drinks in Thailand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in Thailand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Economic shock of pandemic hits consumption of energy drinks among manual workers
On-trade struggles to recover, as COVID-19 restrictions are re-introduced and inbound tourism remains subdued
New tax leads manufacturers to focus on reducing the sugar content of their offerings

PROSPECTS AND OPPORTUNITIES

Additional sugar tax hike will hasten shift towards reduced sugar and sugar free offerings
Functional energy drinks will proliferate, as manufacturers seek to burnish their health and wellness credentials
Uninspiring growth prospects for energy drinks is leading manufacturers to look elsewhere for growth

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Thailand
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Energy Drinks

  • Regular Energy Drinks
  • Reduced Sugar Energy Drinks

Energy Drinks

These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.

Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Energy Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page