During the forecast period energy drinks is set to register a double-digit CAGR driven by growing consumer awareness of these products, especially among younger generations of Turks. Further supporting growth will be the rising number of people once again commuting to work or college, and the expanding trend of consuming energy drinks while gaming, watching films, working or studying.
The number of local brands competing within energy drinks in Turkey will increase during the forecast period, intensifying the competition. Private label products are also predicted to expand, with lines such as Performans from discounter BIM likely to continue gaining ground.
Sales of energy drinks through the e-commerce channel will rise persistently throughout the forecast period in a continuation of a trend which began in 2020 when the channel’s share increased substantially. Energy drinks players will thus be looking to invest more in e-commerce platforms and infrastructure in line with rising consumer demand for the convenience and broad offer found online.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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