With obesity levels in Slovakia hovering at around 24% for citizens aged 18 and over, local consumers are expected to increasingly turn their attention towards health and wellbeing over the forecast period, scaling back on calories and sugar content. As a result, reduced sugar energy drinks are expected to outperform their regular counterparts and will see product innovation as a result.
Powder concentrates with energy-boosting and rehydrating properties will pose a growing threat to energy drinks over the forecast period. Not only do these products offer better value for money to price-sensitive consumers, they often incur no bottle deposit surcharges since many Slovakians use their own personal drinks bottles instead.
Despite a challenging economic outlook, private label products are not expected to make significant gains over the forecast period. This is because energy drinks remains an image-driven category and well-established brands already offer a range of products across the price spectrum.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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