Energy drinks will continue to record strong growth in both volume and current value terms over the forecast period, as Vietnamese consumers seek out such beverages as a refreshing source of energy during work and study. The rising health and wellness trend will pose the greatest threat growth, as consumers become more aware of the potentially detrimental impacts of high consumption of energy drinks on the heart and body.
Reduced sugar energy drinks are expected to establish stronger presence over the forecast period, in line with the rising trend of health and wellness in Vietnam. In June 2022, for example, Vinacafe Bien Hoa JSC introduced Wake-up 247 Less Sugar.
The competitive landscape for energy drinks will become more intense over the forecast period, leaving little room for further new entrants. Both international and local players are projected to continue to use strong marketing activities to enhance their respective positions, from advertising on television to embracing online platforms such as TikTok, Facebook and YouTube.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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