Energy drinks is expected to register healthy growth over the forecast period thanks to the positive influence of the strong development and expansion of modern grocery retailers in the country. In addition, the growing domestic production of energy drinks in Algeria is expected to boost sales growth going forward by making the energy drinks more widely available and more affordable.
The closure of foodservice establishments during COVID-19 led to a significant decline in on-trade sales of energy drinks. Over the forecast period, however, with the pandemic under control in the country, the consumer foodservice industry is expected to be the main growth driver of energy drinks.
The main potential threat to the growth of energy drinks remains the expected declining disposable income levels due to the ongoing economic downturn in Algeria. Rising inflation and local currency devaluation are leading the government to consider restrictions on imported products, especially non-staple food and drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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