The growing number of people involved in sports is anticipated to sustain sales of energy drinks, with consumers using the drinks to fuel their sporting activities or exercise. Furthermore, the faster pace of life in Latvia, with longer-working days and busier schedules will increasingly drive consumers to reach for quick fixes that will boost their energy.
The pandemic has raised health and wellness concerns and the high levels of sugar in energy drinks makes consumers wary. Despite this, sales of energy drinks will register healthy growth over the forecast period, thanks largely to the strong financial resources of the leading players, enabling them to invest in marketing and advertising continuously.
The main selling point of energy drinks is that they boost energy. However other soft drinks such as RTD tea, RTD coffee and functional bottled water also benefit from their ability to be consumed on-the-go, and energy boosters – mirroring the appeal of many energy drinks.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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