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Country Report

Energy Drinks in

Energy Drinks in Latvia

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Age restrictions persist to influence the category

Legislative restrictions have negatively affected energy drinks development. The official ban (from June 2016) of sales of energy drinks to minors has squeezed the consumer base, as teens are the most attracted by energy boosting features.

Established brands feel confident

Despite falling volumes, the share of already well-established brands at both the economy and higher end improved in 2017. This was possible due to shrinkage of smaller brands, which accounted for negligible shares.

Threats will enforce the changes

Energy drinks remained challenged by government’s strong stance against caffeine-infused drinks, exemplified by anti-energy drinks regulation for minors. The ongoing debates about sugar tax initiatives will eventually result in companies’ revision of their brands’ composition.

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

In 2017, Cesu Alus increased its volume and value share and maintained its position amongst the top three players within energy drinks with its Dynami:t brand, which held the leading volume share. The company managed to avoid the potentially negative effects arising from age restrictions by making timely adjustments.

Red Bull remains the trendsetter

Despite stronger competition from cheaper, locally produced Dynami:t and Coca-Cola’s Burn, Red Bull maintained its trendsetter role and held the highest value share in 2017. The brand is strongly present both off- and on-trade, where people readily pay extra for brand.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Latvia?
What are the major brands in Latvia?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Latvia?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Latvia - Category analysis

HEADLINES

PROSPECTS

Age restrictions persist to influence the category

Established brands feel confident

Threats will enforce the changes

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

Red Bull remains the trendsetter

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Latvia - Industry Overview

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Age restrictions persist to influence the category

Established brands feel confident

Threats will enforce the changes

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

Red Bull remains the trendsetter

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Overview

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Table of Contents

Energy Drinks in Latvia - Category analysis

HEADLINES

PROSPECTS

Age restrictions persist to influence the category

Established brands feel confident

Threats will enforce the changes

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

Red Bull remains the trendsetter

CATEGORY DATA

Soft Drinks in Latvia - Industry Overview

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

DEFINITIONS

SOURCES

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