Producers of energy drinks could face a more defined legislative environment in the coming years as the local government attempts to regulate drinks with high sugar content. This is partly to tackle youth obesity levels seen in the country, considering that younger generations are traditionally the highest consumers of energy drinks in Spain.
The traditional consumer base of energy drinks in Spain – young males – is expanding to include a wider variety of consumers, with this trend expected to continue, encouraged by factors such as flavour innovation. In addition, the category faces some competition from other soft drinks such as functional bottled water and sports drinks.
While volume and value sales are expected to further grow through on-trade channels over the forecast period due to recovery of sales in night-time establishments, off-trade will remain the dominant channel for energy drinks and on-the-go and impulse purchases will remain the main source of sales for the category. The full recovery of inbound tourist numbers to pre-pandemic levels will be an important factor for on-trade.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!