Executive Summary

Mar 2019
PROSPECTS
Consumers respond positively to lower prices

Average unit price in energy drinks declined over 2014-2018 due to both international and local companies offering lower-priced products as part of a strategy to maintain customers during a period of economic slowdown. Local players looking to compete through lower prices reduced their costs by changing their packaging from metal beverage cans to PET bottles, while new companies started to locally produce international brands under licensing agreements.

Wider distribution pays off

In Bolivia, energy drinks have been introduced in on-trade outlets such as bars and discos, where people tend to mix them with alcoholic beverages for an extra energy boost. In this channel, premium brands tend to be more widely available, while the off-trade offers more standard variants, with the majority of sales accounted for by street vendors, supermarkets and neighbourhood stores.

Energy drinks appeal to on-the-go consumers

With a significant number of companies now present in energy drinks, manufacturers are making a concerted effort to get closer to end consumers in bid to further drive sales. Indeed, energy drinks are increasingly being sold at traffic lights in the streets of the main cities.

COMPETITIVE LANDSCAPE
D&M Bolivia strengthens its leading position

D&M Bolivia remained the clear leader in energy drinks in 2018. The company’s Red Bull brand is well-positioned among Bolivian consumers and supported through strong distribution and marketing activities.

Lower prices help drive the sales of Industrias Bongo Bongo

Industrias Bongo Bongo moved up the rankings in energy drinks to third place in 2018. The company offers the Black brand, which benefits from an extensive distribution network.

Comerbol adapts its offer to reach more consumers

Comerbol, the NBO of the Ciclón brand, has widened its range of pack sizes in an effort to reach a larger consumer base, for example offering sizes from 250ml to 1-litre. One of its most recent developments has been a 60ml shot format containing natural ingredients such as acai and no sugar.

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Energy Drinks in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in Bolivia?
  • What are the major brands in Bolivia?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in Bolivia?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in Bolivia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Energy Drinks in Bolivia - Category analysis

HEADLINES

PROSPECTS

Consumers respond positively to lower prices
Wider distribution pays off
Energy drinks appeal to on-the-go consumers

COMPETITIVE LANDSCAPE

D&M Bolivia strengthens its leading position
Lower prices help drive the sales of Industrias Bongo Bongo
Comerbol adapts its offer to reach more consumers

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Domestic production the main strategy to reduce costs
2018 sees the launch of reformulated carbonates
Bottled water continues to perform well
Health and wellness remains the most important driver of sales
Companies respond to government policy

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources