Energy drink consumption is projected to see strong retail volume growth in 2023 and the years to come, driven by local brands and more frequent launches of products at lower prices and in larger formats. Brands such as Ciclon and Black have increased their offer in 500ml PET bottle formats, moving away from the traditional cans that are standard in the category.
Bolivia has seen the arrival of products that move away from traditional energy drink compounds such as taurine and other artificial ingredients. New energy drinks contain ingredients such as fruit concentrates and guarana which offer more natural energising properties.
Bolivia is seeing lower levels of product diversification in energy drinks compared to other markets in the region. The offer of low-calorie or sugar-free products is still limited and driven by niche segments.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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