Energy drinks is showing strong growth in both off-trade volume and value terms. Energy drinks are increasing in popularity, as Poles are buying them throughout the year.
Due to the increasing popularity of energy drinks, many companies are looking to tap into this category’s potential. At present, Polish companies typically offer their own energy drink.
A typical trend in Poland is that each well-known energy drinks brand is promoted by a celebrity. In addition, Polish stars are also well aware of how profitable and promising this category is and, one by one, are introducing their own energy drinks, named after them.
Natural energy drinks is one of the new trends on the soft drinks market. Regular energy drinks contain high levels of caffeine and sugar, thus raising concerns among health-conscious consumers.
In 2018, Black, the leading brand, strengthened its position. Black is promoted in Poland by Mike Tyson and has already gained a controversial reputation.
Classic energy drink is still the most commonly bought flavour. However, consumers are changing their preferences and demanding more variety.
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Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Poland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.