The positive performance of energy drinks during the review period and in spite of the sugar tax is set to continue over the forecast period. Energy drinks are very popular in Poland, along with being widely available and offering an ongoing stream of new novelties to tempt consumers.
There is concern over the high levels of sugar in energy drinks and this could increasingly lead to higher prices over the forecast period, due to the recently implemented sugar tax. There is also the possibility of the rate being raised further in the future, if the current rate is not seen to reduce sugar intake.
Lithuania and Latvia introduced bans on energy drinks for under 18-year-olds in 2014 and 2016 and there has been discission that a similar ban should also be introduced in Poland. If this were to happen, it would have a significant negative impact on energy drinks, as younger consumers comprise the main consumer base.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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