As consumers pay more attention to health and wellness, the health trend will continue to impact the landscape of energy drinks in the coming years. Healthy-oriented consumers will continue to increase the demand for sugar-free energy drinks, and such products can also benefit athletes or consumers with diabetes.
Private label has consistently gained value share over the review period, with consumers appreciating the affordability, as energy drinks are a relatively expensive product. While a recovery is anticipated in the Slovenian economy over the course of the forecast period, price-sensitive consumers will continue to purchase private label, and private label will gain further value share over the forecast period.
Flavoured energy drinks will play an important role in the future. Consumers are evolving and looking out for new and special products, they are not satisfied with well-known and well-established beverages anymore.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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