Energy drinks is set to accelerate in off-trade volume and value sales over the forecast period thanks to stable consumer demand and the normalisation of consumer life and habits. The forecasted growth rates are set to be significantly stronger than those seen in the review period, with this being notably impacted by the decline recorded in 2020, which interrupted the growth trajectory of the entire category.
Over the review period, the health and wellness trend had not had a notable influence on sales of energy drinks since its younger consumer base primarily use such beverages as mixers with spirits and therefore as an indulgence beverage. However, given the lingering health-consciousness that has derived from the effects of the pandemic, this is set to change in the coming years.
As the pandemic comes to an end, consumers will once again return to socialising with friends in bars and clubs. This will boost volume sales for energy drinks via the on-trade channel.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!