Off-trade consumption of energy drinks is expected to keep on rising over the forecast period. Key to growth will be the development of new consumption occasions, with high levels of brand investment.
Fitness-oriented drinks offer another opportunity to push energy drinks consumption. As consumers move away from beverages loaded with sugar and unfamiliar ingredients, companies that offer better-for-you products sweetened with natural ingredients like stevia are among those that could be the biggest beneficiaries.
Over the review period, promotional activity for energy drinks was driven by Coca-Cola Argentina with Monster, Red Bull Argentina with Red Bull, and Pepsi-Cola Argentina with RockStar. The dynamism of the category encouraged companies to invest heavily in promotion, both for their leading brands and newer launches.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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