The trends noted within foodservice in Singapore are being observed in both chilled and frozen ready meals, depending on channel strategy, such as supermarket/hypermarket versus convenience stores. For instance, street hawkers are maximising existing resources to diversify their portfolios and create a new revenue stream by offering “quality” convenience whilst leveraging their reputations in foodservice.
Similarly, soup is a space for adjacent businesses such as foodservice to expand by offering at-home dining sophistication, while utilising resources such as by-products of meat processing to produce soup. This trend is more evident within chilled and frozen formats as shelf stable soup is more challenging for foodservice establishments as they typically serve food fresh.
Plant-based options suitable for vegan/vegetarian and flexitarian diets, or carbohydrate substitution for ketogenic diets, are increasingly visible in Singapore. Ready meals featuring plant-based options include CP’s Meat Zero (frozen), Roots Palate (shelf stable), while carb substitutions include Cauli Cup (dry) and Simply LoCarb (frozen), and are increasing their presence in retailers.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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