Over the forecast period, retail volume sales of meals and soups are anticipated to grow at a moderate rate. After the volatility in 2020, 2021 and 2022, from 2023 growth rates are expected to stabilise.
Canadian consumers’ demand for functional attributes and added health benefits in ready meals, which was rising before the pandemic, has further strengthened amid the global pandemic, with many people becoming proactive in improving their health and wellness. Enhancing immunity, digestive health and overall wellbeing, along with reducing meat consumption, are the main priorities for Canadians.
In recent years, there has been a growing interest in plant-based meals and soups. What began in the milk and meat substitutes categories has in the meantime spilled over into other categories, including meals and soups.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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