Traditionally, ready meals in Tunisia has focused on creating local dishes. This was later followed by Italian dishes such as lasagne and pizza and then ready meals from Egypt, Syria and Middle East regions such as Tahina and Foul Mdames.
Soup and ready meals are largely available in modern grocery retailers and mainly in supermarkets and hypermarkets. Despite the development of modern retailers, traditional channels remain the most important for Tunisians.
New brands owners operating in soup and especially ready meals, are expected to continue to opt for social media exposure on key platforms such as Facebook and Instagram to promote their brands. This strategy was followed by the Jordan brand, which focused heavily on Instagram when it launched.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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