Rising levels of health consciousness, a growing need for convenience and the continuation of more home-centred lifestyles will drive demand for meal kits over the forecast period, albeit at a somewhat slower rate than in 2022. Having benefited from the pandemic-related lockdowns of 2020 and 2021, producers will seek to maintain their customer base through the launch of more differentiated products, such as breakfast boxes and vegan meals, as well as those sourced from local producers or containing only organic ingredients.
During the forecast period, consumption of soups is expected to stagnate in current value terms, with the only significant growth coming from chilled varieties, albeit from a very low base. Despite this, there is likely to be continued innovation by leading players, such as Unilever which will focus on perceived healthy and natural ingredients.
Dutch supermarkets are particularly active in meals and soups, a trend that explains the dominance of private label. During the forecast period, Albert Heijn is expected to retain its leading position, underpinned by its strength in chilled products, where it offers a wide range of innovative and healthy meals, including prepared salads, pizza and soup.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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