The performance of ready meals, especially dried and frozen ready meals is set to be positive across the coming years, driven by the convenience trend, as well as impulse purchases of ready meals. These factors mean that ready meals are set to see a stable retail volume and current retail value growth over the forecast period.
Soup will achieve the slowest volume and retail value growth in 2022, as the food option is witnessing limited consumer demand in Bosnia and Herzegovina. It also faces growing competition from alternative packaged food categories, which require less time and effort to prepare.
Podravka is the clear and long-time leading brand in meals and soups in Bosnia and Herzegovina, its popularity dates back to the time of the former Yugoslavia. Constant investment in innovation and frequent key new product launches are likely to see Podravka maintain its position in the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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