Frozen ready meals is set to continue to drive retail volume and value growth over the forecast period. The major player, Kawan Food, is predicted to expand its distribution to convenience stores like 99 Speedmart, CU Mart and Family Mart, which are increasingly visited by younger consumers.
Soup is projected to see positive retail volume and value (constant 2022 prices) growth over the forecast period, supported by significant investments by the key players. Major dry soup players Campbell Soup Southeast Asia and Unilever (M) Holdings are expected to introduce new localised variants like tom yum soup, ABC soup and laksa soup.
Shelf stable ready meals is predicted to see positive, if more moderate, retail volume and value (constant 2022 prices) growth over the forecast period. Dewina Food Industries is expected to actively participate in food exhibitions to create brand awareness.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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