Volume and current values sales of ready meals and soup are expected to increase during the forecast period, as the convenience trend will become more important in the life of Belgian consumers. In addition, the quality of ready meals is constantly improving in Belgium as manufacturers continue to update their recipes.
Manufacturers are set to continue innovating to respond to the growing demand for ready meals, maintaining growth across the forecast period. The demand for exotic ready meals and vegetarian ready meals is expected to increase, with Belgian consumers increasingly seeking Asian and Latin cuisine, with Caribbean cuisine slowly gaining in popularity in the country.
Across the forecast period, soup is likely to revert to retail volume decline throughout, although retail current value growth will be seen due to price rises. The image of soup, notably dehydrated, instant, shelf-stable and frozen soup, is likely to remain negative overall, whilst more consumers will return to foodservice, and ready meals will also challenge potential demand for soup.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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