In 2021, Lidl’s private label brand, Vemondo, won a sustainability award in addition to a consumer appeal award, with the range aiming to show that vegan food can be tasty. The range’s vegan pizzas enjoy much popularity, both among vegan and vegetarian consumers, as well as a broader audience.
Gluten free will continue to gain value share, particularly within frozen pizzas and filled dumpling, as more and more Hungarians are gluten intolerant. Also, the government supports gluten free by facilitating monthly tax reductions for anyone who is registered with the health authorities as being gluten intolerant.
The ban on single-use plastic from 2021 will result in revamped packaging solutions in ready meals over the forecast period. For instance, ALDI plans to shift to 100% recycling materials and 15% less packaging by 2025.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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