Meals and soups is set to grow moderately over the course of the forecast period, with growth primarily driven by the convenience trend. Ready meals is expected to continue to outperform soup as the latter has lost significance amongst the vast majority of local consumers, while ready meals will continue to benefit from the convenience and on-the-go consumption trends.
Shelf-stable ready meals is set to remain the fastest-growing range within meals and soups in both volume and retail value terms over the forecast period as a result of stable consumer demand for the traditional canned shelf stable meals and the growing innovation and key new product launches by the leading category brands such as Podravka, Carnex, Neoplanta and Prego. Prepared salads is set to be the second fastest-growing range within ready meals as a result of the growing number of brands and private label products launched by the leading modern grocery retailers.
Soup is set to maintain minimal volume and moderate retail value growth over the course of the forecast period as more consumers tend to skip it during meals. Dry soup is expected to remain the dominant format and the market, driven by the trend of convenience, is set to witnesses some changes in product and brand offering across the other soup ranges, especially shelf stable and chilled soup.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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