While soup is consumed all year round in Poland, it is a staple during the colder winter months and on certain religious holidays. A number of packaged soup producers offer seasonal varieties based on local recipes specifically for such occasions.
Convenience stores chain Zabka recently expanded its Szamamm private label ready meals range with the launch of Szamamm Kids, a line for children. Made with highly nutritious ingredients and free from artificial colours and preservatives, these products feature popular cartoon character Scooby-Doo on their packaging.
As competition intensifies, it is expected companies across ready meals will step up investment in marketing activities over the forecast period. Aside from raising brand awareness and informing consumers about new launches, emphasising the convenience of products will remain a key goal of advertising campaigns.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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