The harsh economic conditions that are expected to persist over the forecast period could push consumers back into the kitchen where they can cook meals from scratch with cheaper local ingredients. In contrast, despite being more convenient, ready meals are seen as more expensive and an unnecessary luxury for many consumers.
During the forecast period, manufacturers will step up their efforts to make packaged soup an attractive alternative to fresh home-made soup amongst Moroccans. Unpackaged soup is widely considered to be tastier than dehydrated or shelf stable soup.
Frozen pizza will be by far the top performer in ready meals and is set to overtake frozen ready meals in terms of retail current value sales over the course of the forecast period. However, growth in demand for frozen pizza will be impeded by the fact that pizza from fast food outlets is generally cheaper than frozen pizza.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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