Meals and soups is expected to remain nearly stagnant in 2023, with a slight decrease anticipated, primarily due to the declining popularity of shelf-stable and dry soups, as well as frozen and shelf-stable ready meals. While companies continue to enhance their frozen ready meal offerings, such as Sami-M's new Green Choice line featuring breaded vegetable bites, meatballs, and falafels, consumers are increasingly inclined towards chilled or freshly cooked meals.
In addition to freshly cooked meals, retail chains are further developing their cold sections with packaged prepared salads. Packaged prepared salads are also expected to see growth in the forecast period, driven by innovations in this segment, which includes products free from artificial preservatives, exemplified by Veselina's preservative-free product range.
Frozen pizza, one of the most popular ready meals, is expected to be primarily consumed freshly cooked through convenience food service establishments or purchased individually. Consequently, the frozen pizza category is projected to remain relatively stable, with slight growth towards the end of the forecasting period.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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