The Indonesian market for shelf stable soup remains small with the category continuing to be constrained by a lack of strong marketing support and limited brand availability. Shelf-stable soup is not widely consumed in Indonesia since many people perceive it to be a Western product that is inferior to freshly-made soup.
The majority of the frozen soup sold in Indonesia is comprised of meat ball soup, which is frequently used in popular local dishes. Leading brands that cater to families and people with kids include So Good and Bernardi with their frozen meat ball soup products having become increasingly popular as a result of the pandemic.
During the forecast period, more brands targeting the strong consumer interest in Korean culture are likely to be seen in ready meals. This focus on Korean culture is largely due to the K-Pop phenomenon which has captured the imagination of the large numbers of consumers in the country.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!