The forecast period is set to see meals and soups register positive sales growth as the category shakes off its previous unhealthy image and appeals to consumers on the basis of supreme convenience. Innovation and the efforts of key players to transmit to consumers the message that the products categorised under meals and soups are not necessarily unhealthy and, indeed, that the category can offer many that are in tune with the health and wellness trend.
Frozen ready meals is set to remain the largest category of ready meals in Lithuanian during the forecast period, with chilled ready meals set to remain an important category as well. One factor which supports high sales of frozen and chilled ready meals is that Lithuania has a very well-developed network of chained supermarkets, all of which have excellent infrastructure for ensuring that frozen and chilled food is transported and stored at the appropriate temperatures at all times.
Frozen pizza and chilled pizza are both set to perform well in Lithuania during the forecast period as consumers become more interested in pizza generally. This trend is reflected in the consumer foodservice industry, where rising demand for pizza has long been one of the industry’s defining trends.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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