Rising disposable incomes, expanding modern grocery retailers and changing consumer habits are increasing the demand for ready meals in Georgia, and this is expected to drive growth in this product area as the country recovers from the COVID-19 pandemic. Frozen and chilled ready meals will remain a popular option as they help consumers save time and are an easy to cook.
Chilled ready meals and prepared salads are expected to be the most dynamic categories over the forecast period as urbanisation and the more rapid pace of lifestyle brings more consumers towards such products. The growing variety of e-commerce solutions and delivery channels through applications such as Glovo and Wolt that are available in urban cities, as well as the development of modern retailers, will also drive volume and value growth of the category.
The Russian retail chain Magnit is developing its own production unit which will focus on producing packaged food. This is a large-scale project which will see the company create a new range of products that are both modern and healthy.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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